Video Quality vs. Video Quantity: Which Gives More Value to Consumers?
As consumers gained their rightful place over producers’ sovereignty, the hard-work of consumer service did not stop there, but continued to cultivate ways on how to please its customers. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.
We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.
In the marketing world, information dissemination is something very important. It is, as you might have known, an accepted fact that content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. This means that you don’t only give something for your viewers to watch or read per se, but they have to see value in it even while information is gradually supplies to them. This is where video quantity and video quality comes in.
It is not enough to simply produce as many videos as you can (video quantity) but rather the kind of video that you provide (video quality). Having a video with great content is something that your consumers will want to see. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.
It is therefore right to say that today video is king, although not every kind of video, but only those that give the consumers a great watching experience because they find value in it. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. This includes a high percentage of people who say that watching an interesting video leaves a positive impression of the brand.
If you build an emotional connection with your prospective client then you can gain good success at selling your products.