Your Website Speed Could Be Hurting Your Sales And Conversions
You must have spent a considerable chunk of resources and time in the designing of your web page. Your landing page is quite well set. You as well have the best keywords and all that is concerned with infographics. In totality, you may have the best designing of a website. However you may still be facing one or two challenges in so far as conversions and sales go. Your hopes of seeing a good trend in sales and conversions from this site are somewhat being dashed and you seem disillusioned.
Before you panic and make some rather unwarranted redoing on your website, probably consider a check into the speed of your website. Check into how fast your site responds and runs. If you notice that your site is slow in running and responding, then this is surely a pointer to a problem on your site. However a problem, the good news is that this problem can be fixed.
You might be wondering what problem there is with a site that responds rather slowly. With the need to access to information, comes the need for speed and that makes slow speed a disadvantage. That split second advantage is quite precious. For that reason it will not be wise losing out on that advantage. Let us highlight some of the basic reasons that make a slow site the creeping killer to your sales conversions from your website.
Verily consider what your first impression will be. A business interested in adding more clients and attracting more prospects will ideally mind the first impression created to the prospects and customers. The first impression must of course be one that is favorable and positive. Avoid the notion that the first impression will be created when one arrives at your landing page. Remember that the journey to your landing page takes time. This time spent accessing your site should be made as short as possible. If load time to your website is fast, then you are pretty on track to achieving your customers’ satisfaction. The clients and prospects are surely going to be pleased with the speed and this will have a positive impression on them. Your business will be seen as professional, efficient and reliable. A slow site will paint an exactly opposite picture of you and your business. This therefore means that however good your website is in terms of other designing, the slow speed will negate all the expected benefits to it. A number of people will form an opinion and decide to have dealings or not with you, simply on the basis of your website loading speed.
What customers want is the other factor making speed a core determinant to your site’s efficiency. Speed today has become a matter of necessity and not a luxury.