The video game is no longer the privilege of teens buried in their basement for days. Now everyone, or almost everyone, plays, whether on a console, a computer, a tablet or a smartphone. Because yes, Candy Crush, Angry Birds or Tetris are the same gaming phenomenon as Grand Theft Auto , Assassin’s Creed , Call of Duty or Super Mario Bros. “There is no real hierarchy in the nature of games, but rather a variety of practices. You can be a hardcore gamer on Candy Crush as well as a casual Call of Duty player.
The General Idea
In general, it is considered that it was the advent of the Nintendo Wii console in 2006, and the release of the iPhone in 2007, which led to the proliferation of so-called casual players.
- It is precisely the popularity of arcade games that has spurred the idea of offering fans the opportunity to own their own device at home, in a reduced version. Now with the Slope unblocked 66 the world of gaming has reached a new height.
- During the following decade, however, the market reached its saturation point. Too many companies were born and we had overestimated the number of potential consumers, notes the researcher. The brutal fall of the industry was like its meteoric rise.
We thought the video game dead and buried, a passing fashion effect like the Hula Hoop, but that was not the case. In 1985, the Japanese company Nintendo revived the industry on American soil with a new console and a curious character named Mario. “In the late 1980s, more young Americans knew Mario than Mickey Mouse. Today, video games generate more than $ 100 billion annually worldwide.
Montreal is becoming an enviable place in the world of video game creation. There are more than 240 video game studios in Quebec, including a dozen major players, including Ubisoft, Warner Bros and Electronic Arts.
It’s a challenge to break into the market, as much in the field of mobile games as games console or PC. Their company, which employs about twenty peoplewhose protagonists, live in a magical kingdom.
The recipe for success
However clever is the one who will find the infallible recipe for success in the field of video games. Some promotional campaigns by the big players in the industry are phenomenal and stretch two years before the launch of the game. The second time the game is online, millions of players rush to buy it.
For smaller businesses, word of mouth, especially in online communities, is a valuable asset. “The game must come into the hands of influencers, who are often curious and open to new experiences. They are the ones that generate buzz. The company, which employs about fifteen people, specializes in the design, production and development of digital experiences. At the beginning of next year, she will release her first console title, The Inner Friend, an adventure game conceived as a dive into the imaginary body in search of her forgotten inner child.