What is the one secret business professionals don’t always want to admit? The secret to being a fantastic business professional is to be an actual human being. No bells. No whistles. No catchy sales rings or excessively exuberant office spaces. The winners in business are actual people- for better or worse. Can a façade work? Sure, it can always help in making the business a little better or building a foundation or base of business. But, it rarely has legs. Being a sincere human being, especially at the low levels, is paramount.
Now, how does one present this real person in a realistic way? A solid place to start is the office. The office space is an immediate first impression and the one thing that can set the tone for transparency or falseness.
An office space should be inviting. This is not the first time this has ever been said. But, it should also remain accessible both literally and design-wise. It should have a touch of character as a talking point. A fun statue. A shelf of books. These can “open the conversation” to a more casual atmosphere. The office is the only first impression one has outside their own personalities, so it should count. It should not be distracting. A distracting office will take away from what a person has to offer by forcing a conversation in a whole different direction or setting a peculiar tone. Some people use the office instead of themselves. The office should be a complement to a personality- not a replacement for a sour one.
Marketing is one of the least trusted professions and it isn’t hard to see why. Marketers exaggerate products. They create stories that aren’t always true but certainly sound good. An office professional in the independent space needs to market. But they can do it with transparency and with a touch of sincerity. They can help use an office to set that tone. Visit market me for more on building a legitimate marketing strategy, and one not focused on the bells and whistles that often drown out the airwaves. It eventually gets too loud to bare.